The Importance of Incorporating Local SEO

In today's competitive markets, it is imperative that every business utilizes effective marketing techniques to build a community of active customers and local interest. Digital and online marketing practices have become increasingly popular and are saturating search engines making it very difficult to navigate your way through the mess. The use of keywords and key phrases have lost their power and require more specificity when it comes to algorithms and trying to be found via the traditional search engine tactics.

This is where local search engine optimization (SEO) comes into play. Local SEO is a vital element involved in the marketing mix for small to medium local businesses and gives your business a higher chance of being found through the traditional digital marketing channels. Building a community of local consumers via 'Google' or other search engines, attracts active and accurate online traffic to your website that are more relevant to the businesses' needs, resulting in increased local interest, increased customer database and ultimately an increase in business sales and profit margins. Prioritizing and investing in this marketing strategy can drastically help boost your visibility.  Speak to an SEO expert in San Jose today!

Google, Yahoo, Bing and all the other major search engines have algorithms that favor local listings. For small local businesses that want to build a stronger online presence in their local area, it is imperative that they take advantage of localized listing opportunities such as featuring on Yelp, google maps, search engine local listings and more. Building a community around your local products and services will help you grow a wider customer base and ensure increased sales. Discover more specific advice on SEO. 

Now you have understood the importance of using local SEO, lets look at the relevance of incorporating geo-location within your local SEO efforts. There are many things like meta tags, headers, description text and even URL structure that play a major role when you want to target the correct audience for your site or product. However, there is one more important thing to consider besides the list of things like keywords and URLs. This is the idea of geocoding and geo-location of your listing signals. There are a lot of factors that can help you improve the performance of your online business such as reviews, recommendations and search engines according to the Forbes article regarding the power of local SEO.

Reviews are one of the most powerful tools that target your local SEO efforts. Directly target your audience, use peer recognition to your advantage, remain engaged with the feedback, communicate directly with your customers and or pending customers, build respect with your community and act on their feedback regardless if it's good or bad. This will help improve the chances of you obtaining high search engine rankings and pay per lead conversion rates.