19 Sep
19Sep

Finding unique ways to stand out from the 'online' crowd has become increasingly difficult when it comes to improving your business visibility. Digital marketing strategies continue to develop and adapt to the rapidly changing technologies and trending social media platforms and apps. With almost every business utilizing an online presence and trying to remain 'searchable' and 'visible', through applying strategies such as keywords, blogs, aesthetically pleasing website designs, content creations, my google business (MGB) account and social media platforms. None of that will be actionable if you don't take advantage of local search engine optimization (SEO).

According to Forbes, 46% of Google searchers are actively looking for local information and 88% of searchers seeking local business' via a mobile phone device, call or visit that business within 24 hours. Therefore the research confirms how important utilizing local SEO's are in order to obtain not only local traffic but directly increases sales and builds a local community within your business. Find ways to maximize your local business visibility. Foamers is a San Jose SEO company that can help you thorough this part of the process. Here are some quick an easy ways to improve your business' local SEO.

Competitive Ranking

Every business understands the importance of SEO's, however in order to have a high and visible search engine result, it has to be targeted to your local area in order to be discovered and attract online traffic. Using geo-search based keywords and optimizing local listings via google maps, GMB, Yelp etc with greatly impact your chance at being found. For a better chance at using this strategy to your advantage, seek an SEO specialist. Local SEO in San Jose is an essential part to helping your website rank higher and to better position your business' online active presence.

High Bounce Rate

With increasing global population and business expansion, we all strive to enhance conversion rate and improve high bounce rate so that we can generate more revenue from our online business. For any business who are still new in the online industry, geo-targeting is a must to maximize your online presence and business growth globally. Through geo-searching and geo-localizing content, we are able to get in touch with the potential customers who are nearby. Moreover, geo-targeting and geo-searching will provide high Google ranking for your site.

Maintain your online traffic and convert their browsing into 'action' by navigating them to join your database, engage with your content for example 'like', 'comment' or 'share' your posts on social media and ultimately take consumer action and purchase your products or services.

Location Based Apps

Location-based apps gives you an insight of where your clients are located, how they are trending with respect to your industry, and what they need from you. Location-based apps can help you understand your customers' needs and understand their behavior. Moreover, these location-based apps not only help you to understand customers' behavior, but location-based apps are also helping you streamline your process and make things easy for your business. 

You will get more opportunities for brand building, customer relationships, sales and expand globally. Location-based apps is now a great opportunity to tap into new markets, interact with new communities, improve your brand image and drive more revenue. The new mobile era is all about Location-based apps, high bounce rate and higher engagement, which can be easily leveraged for online business. 

Resources: 

https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/29/five-signs-that-your-business-needs-local-seo/

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